Vishal contributes to the development and execution of CPA.com’s strategic alliances strategy. In his role, he works closely with accounting firms, thought leaders, and the technology ecosystem that help inform the evolving needs and trends within the profession. With a seasoned background in alliances and marketing, Vishal helps execute a strategy that builds long-term mutual value through business strategy alignment.

Since joining CPA.com in 2010, Vishal has held multiple roles including leading CPA.com’s alliance marketing team responsible for a portfolio of partner solutions that resulted in numerous successful business outcomes. Vishal brings a wealth of experience in alliance management, marketing strategy, demand generation, and channel marketing. He holds an MBA in Marketing from The College of William and Mary.

About Us:

CPA.com was formed by the American Institute of CPAs. AICPA leadership knew the unprecedented pace of technological change required firms to adapt quickly and overcome the challenges of the partnership model to meet that goal. It charged CPA.com management with creating a business model, value proposition and infrastructure to help firms identify emerging trends and technologies and provide education, training and resources that would accelerate adoption.

 

CPA.com serves as a catalyst in the development of virtual CFO/controller services by firms and is now shifting its focus to similar innovations in tax and audit practices, with an emphasis on automation, artificial intelligence and the adoption of blockchain technology.